You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Building from last week, more fundamental marketing frameworks to focus your business development strategy.
Topics include:
↳ Business development goals and accountability.
↳ Client experience, client touch points, and referrals.
↳ New geographies, virtual offices, and cultural fit with clients.
↳ The Price/Expertise/Trust Model, and
↳ How IP and thought leadership collateral can be used within the business development process.
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